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Love is in the air during ‘Know your Numbers!® with ASDA’ week
01/02/2007


Valentine’s thoughts will be in the air at ASDA in Hounslow when customers are encouraged to "love their hearts" by "knowing their blood pressure numbers", as part of a special health initiative throughout ASDA stores.

ASDA is teaming up with UK charity the Blood Pressure Association (BPA) and health club chain Fitness First to run the ‘Know your Numbers!® wth ASDA’ Week from 1-7 February. This ASDA exclusive event is part of the BPA’s "Know Your Numbers!®" campaign which aims to spread the message that high blood pressure is serious but that it can be treated and sometimes prevented.

ASDA customers will be given " Love... your heart, know your numbers!®" Valentine’s cards with top tips to lower blood pressure and will be offered free blood pressure checks. The event will also focus on highlighting foods which can help to lower blood pressure, offer discounts at Fitness First clubs and work with local NHS services to offer blood pressure checks. Fitness First will be offering all customers a free weekend guest membership for two and health check at their club worth £90.

Store Manager Tony Lewis said: "ASDA is delighted to be working in partnership with the Blood Pressure Association to raise awareness about the need for everyone to have regular blood pressure checks, the important role a healthy diet and lifestyle have in lowering blood pressure and reducing risk of heart attack and stroke. We hope that all our customers will ‘love their hearts’, and those of their families and friends, by becoming more blood pressure aware during our event."

Sara Murray, the BPA’s Head of Information and Support, said: "High blood pressure affects 16 million people in the UK – that’s one in three – and is the major cause of death and disability through stroke and heart attack. But high blood pressure is controllable and often preventable, which is why the BPA is delighted to be working with ASDA and Fitness First to raise awareness during ‘Know your Numbers!® with Asda’ Week."

Ann Keen, MP for Brentford and Isleworth, said: "As a former nurse I am very aware of the crucial importance of checking blood pressure regularly and staying healthy. I fully support this campaign by The Blood Pressure Association and ASDA. It is essential for our community's health and well-being."

For more information visit www.bpassoc.org.uk, www.asda.com or call the BPA on 0870 770 0600 for a free information pack on high blood pressure.

ENDS

NOTES TO EDITORS:

  • For media enquiries please contact: Sue Massey, BPA Press Office on 020 8772 4984
  • ASDA Pharmacies: ASDA has become the leading operator of supermarket pharmacies in the UK. From its first pharmacy in Harrogate in September 1997 it has rapidly grown to have a higher per store penetration than any of the multiple grocers. ASDA pharmacy stores provide safe, extended hours of operation environment, where people can access Pharmacy services and advice at times that they find convenient to them. The ease of access lessens the burden on out of hour’s doctors, collectives and A & E departments
  • The Blood Pressure Association is the UK’s blood pressure charity which raises awareness about the prevention of high blood pressure and provides a range of information and support for people with the condition. Readers/listeners/viewers can find out more and get a free high blood pressure information pack by visiting the BPA’s website at www.bpassoc.org.uk or calling 0870 770 0600
  • The Blood Pressure Association defines high blood pressure as a reading of 140/90mmHg
  • Each Valentine’s card contains the ‘BPA’s Top Tips to Lowering Blood Pressure’:
  1. Get your blood pressure checked and "Know Your Numbers!®"
  2. Cut down on salt – adults should have no more than 6g a day – that’s a teaspoon. More than 75 per cent of the salt we consume is already in food so check the label. Remember that to work out the salt content you have to multiply sodium level by 2.5. If a product has more than 0.2 grams of sodium (0.5 grams of salt) per 100 grams of food you should leave it on the shelf if you want to have a healthy blood pressure
  3. Be as active as you can – moderate physical activity, eg, brisk walking, five days a week will help get your pressure down
  4. Find and reach your ideal weight
  5. Keep an eye on alcohol intake – 2-3 units a day maximum for women and 3-4 for men. One unit is equal to a small glass of wine or a half pint of beer.


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